Chief Executive Officer

Rod Wolford has more than 35 years of wide-ranging experience in the healthcare industry, serving in leadership roles for healthcare providers, suppliers, consulting organizations and associations.

Mr. Wolford most recently served as Chairman and CEO of ForHealth Technologies, a venture-backed startup based in Daytona Beach, Florida. Prior to joining ForHealth, he was Chairman and CEO of Sterling Diagnostic Imaging, a worldwide manufacturer of X-ray film and imaging systems. Over his career, he has served as CEO of three major hospital systems: Legacy Healthcare System in Portland, Oregon; Norton Healthcare System in Louisville, Kentucky; and California Healthcare System in San Francisco, California.

Mr. Wolford has served on numerous Boards of Directors of both corporations and professional associations. He currently serves as a Director on the Boards of Essent Healthcare in Nashville, Tennessee, and the Institute of Safe Medication Practices in Philadelphia, Pennsylvania. Most recently he served as Chairman of the Board of ProVation Medical and as a Director of Image Guided Neurologics. He was a Founding Member of American Healthcare Systems, served as Chairman of the Healthcare Forum and is a former Director of Bellarmine College in Louisville, Kentucky. He is a frequent lecturer and author of numerous articles on healthcare issues.

Mr. Wolford, a certified public accountant, received a bachelor of science degree in accounting from the University of Kentucky and a master's in business administration from the University of Pittsburgh.


Senior Vice President and Chief Operating Officer

Tim Gary is an accomplished business leader who has been actively involved in managing and operating Gordian for the last several years. Mr. Gary joined BlueCross BlueShield of Tennessee, the parent company of Gordian, in 1999 as Senior Counsel for Government Relations. He subsequently held positions as Director of Legal and Regulatory Affairs, and Chief Compliance Officer for Government Programs.

Mr. Gary became Vice President and Chief Legal Officer of Gordian in 2005. In 2006, he was appointed to the Board of Directors for Volunteer State Health Plan, Inc., a wholly owned, for-profit subsidiary of BlueCross BlueShield of Tennessee. In 2007, he was named Vice President and General Counsel for the health plan.

Before joining BlueCross BlueShield of Tennessee, Mr. Gary served as an Assistant Attorney General for the State of Tennessee, General Counsel for the Tennessee Department of Transportation, and finally as Assistant Commissioner and General Counsel for the Tennessee Department of Personnel.

Mr. Gary received his bachelor's degree from Belmont University. He received a doctor of jurisprudence from Samford University's Cumberland School of Law and his master's in business administration from Vanderbilt University's Owen Graduate School of Management.


Executive Vice President for Market Operations

Roger Reed has more than 30 years experience in the healthcare industry and is a nationally recognized leader and strategist in health promotion and wellness. A registered nurse, family nurse practitioner and physician's assistant, Mr. Reed was author and project director of two W.K. Kellogg Foundation studies that are considered benchmarks in the field of health promotion. The studies, "Health Promotion Service - Evaluation and Impact Study" (1985) and "Health Promotion Service - Evaluation and Impact Study" (1990), evaluated the effectiveness and cost-benefit of BlueCross and BlueShield of Indiana's employee health promotion program over a period of 10 years.

Prior to joining Gordian in 1998, Mr. Reed was a partner in SLR Ventures Inc., a healthcare venture company that founded five successful healthcare-related companies during a span of seven years. His previous experience includes family practice, geriatrics, substance abuse treatment, health promotion management and research, healthcare administration and healthcare network development.

Mr. Reed is a frequent speaker at national healthcare industry events. His research has been published in the American Journal of Health Promotion, Nursing Times, Fitness in Business, The Journal of Family Practice, The Personnel Journal, The Journal of Occupational Medicine, Business and Health and Corporate Commentary.


Chief Science Officer

Geoff Alexander is a pioneer in the health risk assessment field. In the 1980s, he and his partners created one of the first health risk assessments, the "Healthier People" HRA, working with the Centers for Disease Control and the Jimmy Carter Presidential Center at Emory University. Mr. Alexander created the risk calculation engine and worked with the CDC epidemiologists to translate the work of 200 research scientists into an implemental set of risk algorithms.

Mr. Alexander has been shepherding the creation of population health analyses and other health assessments ever since, including customized assessments for the U.S. Army, the Indian Health Service, IBM, Harvard Pilgrim Healthcare, Kaiser Permanente, Digital Equipment Corporation, Texas Utilities and many others. As Gordian's Chief Science Officer, Mr. Alexander oversees the development of new content for all of Gordian's stock and custom health assessments Gordian creates for customers.

As a co-founder, partner and software developer of Eris Associates (later acquired by Gordian), he played an integral role in the creation of the first rendition of the proprietary survey development toolbox now known by Gordian as GEM.

Mr. Alexander was a longtime member of the Board of Directors of the Society of Prospective Medicine, and worked with other members of the Board to create the SPM Handbook of Health Assessments, which includes two chapters written by Mr. Alexander.


Vice President, Research and Informatics

Dr. Adam Long is a highly regarded thought leader in the industry and brings years of statistical and research experience to the Gordian team. He has published numerous articles in journals and national publications, and is a frequent presenter at industry conferences. His most recent articles have appeared in Disease Management, the American Journal of Health Promotion, and the Journal of Occupational and Environmental Medicine, as well as other empirical, peer-reviewed research in the field of psychology.

As Vice President of Research and Informatics at Gordian, Dr. Long conducts Retrospective Claims Analyses (RCAs) and ROI analyses. He assists in development of new measurement and analytical techniques, including procedures for assessing work productivity and corporate culture. Additionally, Dr. Long performs customized empirical research for clients, and advises and assists the Customer Care and Sales teams with management reporting.

Dr. Long was most recently Research Consultant to Health Research Insights and Research Associate at Vanderbilt University and Owen Graduate School of Management. Dr. Long received his Ph.D. in social psychology from Vanderbilt University, and his dissertation was named the American Psychological Association's "Best Dissertation on a Topic Relevant to Community Psychology." Dr. Long is a guest lecturer at Vanderbilt and has spoken at various conferences, including the Disease Management Leadership Forum and the International Society of Certified Employee Benefit Specialists.


Vice President, Information Technology

Tim Wade is an experienced and innovative senior technology executive who leads Gordian's technology division as Vice President, Information Technology. He is a skilled technical application developer and problem solver and has provided technical solutions for a wide range of industries.

Mr. Wade joined Gordian in 2000 and has managed the technology solutions driving health risk assessments, health coaching, process management, medical claims analysis, and client and vendor IT integration. He continually identifies areas for improvement and enhancement, develops project timelines, and directs various outsourced components of Gordian's business. Mr. Wade works with management to closely integrate wellness services with internal software and databases and also works with clients and vendors for product, service, data integration and procedural requirements.

Previously with Everest Technologies, Mr. Wade worked with various healthcare companies to architect and develop new applications, as well as create integrated applications leveraging existing software and infrastructure. He holds a bachelor's degree in business management concentrating in management of information systems from Tennessee Technological University and a master's in business administration from New York Institute of Technology. He is also a member of the Healthcare Information and Management Systems Society (HIMSS) and the College of Healthcare Information Management Executives (CHIME) and holds the Certified Professional in Healthcare Information Management Systems (CPHIMS) credential.


Vice President, Operations

Ms. Schmitz joined Gordian in 2005 with 11 years of experience in the insurance industry. She is a highly effective leader focusing on operational efficiency and expense reduction. While a member of management in the insurance industry, she led the implementation of a document management solution resulting in a paperless work environment and executed automation of mail services to increase accuracy and efficiency. She participated in extensive best practice and benchmarking activities, as well as strategic planning for the operation.

Ms. Schmitz has developed and administered quality assurance programs for multiple organizations. She has executed quality initiatives for newly developed services that reduced the cost of rework, as well as increased consistency of operation. She has transformed organizations by implementing performance metrics and means by which to measure service quality.

Ms. Schmitz has recently served as the Director of Quality and Professional Development for Gordian and is now the Vice President of Operations. Her experience with operational management coupled with her knowledge of the wellness industry allows her to execute an effective strategy for improving service quality, efficiency, and operational scalability. Currently Ms. Schmitz is leading lean process improvement initiatives within Gordian’s Coaching Center and Print Production Department to eliminate waste and ensure best-in-class service to all Gordian customers.
Ms. Schmitz currently manages the Gordian Coaching Center, Processing, Print Production, Quality, and Professional Development Departments.

Ms. Schmitz holds a Bachelor of Business Administration degree in finance and insurance from Middle Tennessee State University.


Vice President, Enterprise Systems

Mr Steinmetz has 20 years of Information Technology management experience with a strong emphasis in healthcare product development and services delivery. He is effective in communicating between technology teams and other business resources. Chuck has led numerous projects involving emerging technologies, some involved with startup companies. He is experienced in utilizing a matrix management approach to effectively share resources and maximize productivity. Prior to consulting, Chuck was part of the leadership team at three software companies, where he led development teams through large conversion projects involving hardware, software and vendor transition.

Mr. Steinmetz holds a Bachelor of Science in Business degree with a Computer Information Systems major from Murray State University. He joined Gordian in 2006 as head of the newly created Enterprise Systems department.


Vice President of Sales

As vice president of sales for Gordian, Orrison, oversees the national distribution of the company’s health management services, including the national sales force, business response department, and request for proposal process.

Orrison has 20 years of insurance sales experience along with a broad understanding of employee benefits and managed care. This knowledge was gained in both senior level managerial assignments and agent positions at nationally recognized companies such as John Deere Healthcare, HealthStream Corporation, and Metropolitan Life Insurance Company (MetLife).

Orrison’s most recent experience was with BlueCross BlueShield of Tennessee where he served for 12 years as a principal sales executive in major accounts marketing. In that role he successfully negotiated and implemented benefit plans for many well-known companies, including Wal-Mart, FirstFleet, Toshiba North America, and Nissan North America, increasing the company’s major account market share from approximately 28 percent to over 80 percent.

Recognized as an industry leader, Orrison has been the recipient of numerous awards throughout his career, including the GAMA International Agent of the Year, Pacesetter, Leaders Conference, Career Professionals and National Quality Service awards. Orrison was also honored by former employer BlueCross BlueShield of Tennessee with several awards for outstanding achievement and performance during his career with the company.

Active in his community, Orrison has served on boards and committees for numerous civic organizations, including the American Heart Association, National Diabetes Foundation, Junior Achievement and Fellowship of Christian Athletes. He is also on the board of directors for the March of Dimes.